A hotel’s appeal starts in three places: on-line, on-app, and at-the-curb.
Its exterior image can attract or deter guests and visitors patronage, loyalty and referrals. It can help position the hotel in the lodging and convention marketplace. It can help establish and sustain its place in the business community.
How can the hotel’s painter and decorator create, or enhance, the business’s curbside appeal and image?
A FEW CREATIVE AND COST-EFFECTIVE OPTIONS
Area: Property’s front-main entrance and gate.
Main Entrance Walls: Masonry.
Paint color: Lt. yellow gold. Other examples: Cream 45yy721230, Glidden Exterior semi-gloss; H&C Concrete Solid Color Stain/low-lustre, water-base over previous paint surface. Gates: wrought iron, baked enamel. Color: Black.
Project: Paint wall top and edging a color that complements main color used in area.
Paint color: White No. 60yy831094. Glidden’s Heavy-duty exterior semi-gloss masonry paint. Other colors: Egg White No. SW6364, or Tandy Green No. SW 6424, both Sherwin-Williams; H&C Exterior Concrete Color Stain/Sealer. TIP: One coat using heavy duty, premium product.
CAUTION: A color that sharply contrasts with area’s predominant color can detract, even cheapen, overall appearance of entire area. Example: Entrance walls: Cream or lt. yellow gold; Trim: Bright or deeper red, Exterior high-gloss paint.
Project: Construct “WELCOME” sign. Tap a woodcrafting staff member – in any department – to design and construct sign and posts.
Construction: Use treated exterior wood, such as oak.
Letters: Paint or stain in brightest/darkest hue of hotel’s predominant color scheme color. Examples: Paint color: Dark Lake Blue, 90BG 08/075, or Forest Green 07BG 08/244, both Glidden’s Exterior semi-gloss; Stain: Pine Needle SW3009, Sherwin-Williams.
Sign body and posts: Mask off dry letters. Stain, using ample product. Let penetrate. Wipe with clean, soft cloths. Apply two coats of exterior clear polyurethane to entire sign.
Alternate method: First, stain sign body and posts. Let penetrate. Wipe with clean, soft cloths. Then, paint or stain the letters. Let dry. Last, apply two coats of exterior clear polyurethane. Allow ample dry time between coats.
Area: Lobby Entrance Exterior.
Project: Paint two park benches in a color that matches a color in hotel’s and lobby’s scheme.
Seats/backs: Paint colors: Real Red SW6868, Radish SW6861, or Positive Red SW 6871, all available in Duration, SuperPaint or Resilience Exterior Acrylic Coatings, Sherwin-Williams; Bright Juniper Green C40, 50GY51/437, or Caribbean Sea B40, 56BG 23/355, Glidden’s.
Product type: Glidden’s Heavy-duty exterior high-gloss enamel.
Bench metal frames/braces: Paint color: Black, Glidden’s or Sherwin-Williams. Product type: Rust-proof, fade-proof heavy-duty metal/steel paint.
Finish coat entire bench: One or two coats of exterior heavy-duty clear coat to all surfaces. NOTE: Finish back and underside of bench.
Project: Where’s your mascot? A life-size model belongs at the lobby entrance doors. Freshly painted or stained, and clear-coated.
Areas: Guest Building Exteriors.
Project: Use color scheme that matches front entrance colors that match hotel’s color scheme.
Main color: Light hue of predominant color. Accent color: darker shade in same family.
Alternate color: Darker shade of predominant color. Accent/trim color: light hue of same color.
Alternate: Light hue of predominant color. Accent color: Comparable hue, complementary color.
COLOR TIP: Softer hues invite rest and relaxation, particularly in blues and greens.
Areas/Surfaces: Exterior Signage Around Buildings.
Project: Natural wood signs, that identify indigenous plants, flowers, trees.
Treated new wood: Spray or brush clear stain/sealer onto entire wood area of signs. Wipe dry. Letters/numbers: Hand paint if smaller; spray if larger. One coat fine with premium product. Color idea: Dark shade of darkest color in hotel’s color scheme. Finish coat: Spray entire sign with two finish coats of exterior, heavy-duty clear coating for wood signage.
Project: Wood – painted signs.
Used wood: Clean, wash and sand all surfaces. Prime entire sign and posts. TIP: Spray can primer works great here. Retain light, short spray motions to avoid runs, splotches, corner globs. Letters/numbers: Hand or spray paint. Color idea: Dark shade of darkest color scheme color.
For contrast: If letters/numbers are raised, hand paint sides with contrasting color. Steady hand!
Finish coat: Spray entire sign with two coats of exterior heavy-duty semi-gloss latex or enamel. For contrast: Paint outer edges of entire sign in paint color used for letters/numbers.
DURABILITY TIP: Avoid bright yellows, reds, purples that tend to fade faster.
Areas: Walkways Between Buildings.
Project: “Park-a-Bench”®* along every walkway. More than one is ideal.
TIP: Place a bench along every stretch, between each cross-walk. (* Registration pending: RDH.)
A painter friend at a South Florida hotel spearheaded a staff “Paint-a-Bench”® workshop.
What they did: “Crew” repaired and refinished used park benches located on the property. Also, some staff members got “donations” of unused, unwanted benches from neighboring hotels.
What colors they used: Each park bench was painted in a color that matched or complemented the hotel’s overall color scheme. Protective finish: Two coats, exterior heavy-duty clear coat.
Personal touch: Each park bench was named after an ocean mammal or fish.
How long it took: Period of three months, each “team” completed two or three benches.
Who paid for what: Hotel’s property management company paid for the paint primers and finish products, also thinners and cleaners. A local contractor donated a supply of sandpaper and gently used brushes and rollers. The hotel’s G.M. donated the rolls of plastic sheeting/drop cloths.
COLOR TIP: Brights excite. Hues subdue.
Thanks to some creative, visionary and practical G.Ms. and property owners, I’ve had the honor to execute each of the projects suggested here. Each project varied from the overview offered in this post. Much more “creative license” was expected and built into the process. The results: Aesthetically alluring, “amenities” in their own right, and value-adding.
Sometimes, stepping out-of-the-box is the best way to keep in step
with your global community.
Stay safe, everyone. And, thanks for visiting “Painting with Bob.”
Copyright 2015. Robert D. Hajtovik. All rights reserved.