Painting and Decorating Made Easier!

Archive for the ‘Millennial guests’ Category

Indy Inn Surveys Millennial Guests

An old Purdue friend attended a small wedding at a Marriott Beach Resort on St. Thomas. Scott was the general manager of an Indianapolis-area inn, owned by his family. He decided to sell his relatives on the benefits of marketing to millennial-age independent professionals.

 

At the wedding, he met some younger friends of the bride and groom. All shared these traits:

 
1. They were between 20 and 34.

2. They were employed by other people.

3. Also, they were involved in group entrepreneurial start-ups.

4. They stayed employed, while launching their new two-three person businesses.

 

“These people travel for their employers, on established business expense accounts,” Scott told me. “Then, for entrepreneurial things, they travel on personal, or new and separate, small business expense accounts.” Low budget, limited credit card, multitasking electronics.

 

“In the Indianapolis area, we get a lot of them. Where can they stay?” he asked. “They need to be near the city’s hub of transportation connections, business networks, popular eateries, and financial resources. They need places to stay, with amenities that combine technology, work, social networking, comfort, and healthy eating. They need affordable room and service rates.”

 

Scott has two millennial-age sons. At the inn’s annual July 4 party in 2016, he “surveyed” the guests and visitors, also his younger relatives. Here’s a sampling of that survey.

 

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Intro: You are a millennial between ages 20 and 34. You travel for your employer at least once a month. Also, you are starting a group business. You travel for that one or two times a month.

 
1. What amenities do you need available when you stay here? Be specific, please.

2. What connectivity resources are a necessity when you stay here? Be specific.

3. What foods, snacks and beverages do you need and/or want available when you stay here?

4. What special services are a necessity at no extra cost, when you stay here? Be specific.

5. What is your inclusive budget limit for staying two nights, on employer’s expense account?

6. What is your inclusive budget limit for staying two nights, on your own or group business account?

7. What color schemes do you prefer in your guest room? Public areas? Eating/snacking/pub areas?

8. What things don’t you want present, whenever you stay overnight here?

 

It took Scott over six months to report back to everyone on his “Boilermaker” list. He called the survey responses “mixed.”  He called the responders “decisive” overall, “wishy-washy” when their answers were compared to their actual requests and uses while visiting the Inn.

 

“I’m still trying to figure this out,” he e-mailed us. “And my own sons and their wives, all millennials, gave different responses on that survey every time they completed it.”

 

So what happened to marketing to the millennial entrepreneurial professionals that stay at the Inn?

 

“We give them the services they need when they’re here,” explained Scott. “Even when it requires us to scramble to outfit their space in time for check-in…. So far, our off-season bookings are up 26 percent….Not bad!”

 

*******************************************************************

Market to the people that  you and your people are cut out to best serve.

*******************************************************************

Thanks for visiting “Painting with Bob.”

Copyright 2017. Robert D. Hajtovik. All rights reserved.

Tag Cloud